Starting now I will be breaking down each number 1 single every week in the US and the UK. So let’s get started.
The week of June 12 2017<
Luis Fonsi & Daddy Yankee Featuring Justin Bieber
Luis Fonsi’s worldwide hit “Despacito” is now in its fifth week at number one on the Hot 100. The single was massively helped by the release of a remix featuring Justin Bieber which has, for the past two weeks, accounted for 80% of the song’s sales. No one can doubt the success of this song at a time where the only competition seems to be Justin Bieber himself. DJ Khaled’s “I’m the One” featuring Justin Bieber, Lil Wayne, Chance The Rapper and Quavo released Apr 28 also reached the summit; also being certified platinum only a month after its release.
The Justin Bieber Effect
“‘Despacito’ and ‘I’m the One'” would have never reached number one without Justin Bieber’s feature on the tracks”. A rather bold statement. Bold, but true. Before the release of the remix, Despacito had peaked at #44 on the Hot 100 charts; within weeks of the remix being released it had reached number 1.
I’m the One had plenty of stars on the roster but that’s nothing out of the ordinary for a DJ Khaled song. Songs such as “Shining”, “For Free” and “I Got the Keys” have featured the likes of superstars Beyonce, Jay Z, Drake, and Future yet none of the singles reached the summit of the charts. Despite Khaled’s clout being unquestionably bolstered by his recent success on social media, in my opinion he still lacks the kind of audience that buy records regardless of whether they’re good or not. His recent single “To the Max” featuring Drake is an example of this. Drake is a massive hit maker and his name on any track is enough to help it on its way up the charts. However, the song itself isn’t good and Khaled’s critical audience is aware of this. For this reason it currently sits at Number 115 on the itunes charts.
Bieber on the other hand still, has a fanbase with a huge number of young people (predominantly girls) who aren’t as critical as Khaled’s older audience. Although it is worth mentioning that Bieber’s collection of work has massively improved since his “Baby” era. I’d go as far as saying that it’s no longer embarrassing to say you’re a ‘fan’. Regardless, when you put Bieber on a track you are guaranteed to achieve quick results on the itunes chart — songs with him featured often reach number 1 immediately. Even if the song isn’t that good – I’m the One may fall under this bracket – the level of engagement is so high that quality doesn’t matter as much than it does for artist’s like Drake who still play host to an ageing audience who expect songs of the highest quality.
Despacito is also number one for its fifth week in the UK charts. An added effect of having Bieber on the track, an English speaking artist, was that it introduced the Latin song to widely English-speaking audiences. The song has enjoyed further success in European markets because of this. Despacito is certified platinum in the UK.
That’s it for this week’s breakdown of the US and UK number one. I’ll be posting these blogs every Tuesday as the the Number 1’s for both territories are released by then. Feel free to respond with any constructive comments.
Next post: https://blogsstuff.com/2017/06/tomorrow-i-may-die/
Related post: https://blogsstuff.com/2017/06/everynumber1-from-now-190617-despacito-again/